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    Columbia Campus
   
 
  Feb 07, 2026
 
2014-2015 Graduate Studies Bulletin 
  
2014-2015 Graduate Studies Bulletin [Archived Catalog]

MKTG 701 - Marketing Management|

Credits: 3

Marketing function with emphasis on the procedures and techniques for analyzing, planning, and implementing marketing strategies and tactics related to product, pricing, communication, and distribution decisions.